Booth Design & Production
Your booth is more than just a structure—it's your brand's stage. At Dex Architects, we design and build exhibition booths that not only look striking but also serve a purpose: to tell your story, attract your audience, and create meaningful engagement.
From the first sketch to on-site installation, our team ensures every element reflects your brand identity while staying practical, efficient, and production-ready. We understand the fast-paced nature of trade shows and exhibitions—where timing is tight, and last-minute changes are the norm.
That’s why we pride ourselves on our speed, flexibility, and ability to solve problems on the spot. Whether it’s a design tweak, a logistical hiccup, or a sudden challenge on-site, our team is ready to respond with calm, creative solutions.
Whether you need something sleek and minimal or immersive and interactive, our booths are designed for visual impact and built for real-world functionality—because great design should work as hard as you do.
Booth Concept
This booth design for PFP – Natural Ocean Fresh is built upon the core idea of presenting true seafood freshness from the ocean, interpreted through a visual narrative of a school of fish swimming above the space.
A key design highlight is the use of lightweight and cost-effective materials—such as acrylic cutouts, printed fabrics, and modular framing systems—to keep construction efficient and budget-conscious, while still delivering strong visual impact. Rather than relying on expensive structures, the design leverages the power of light and shadow to bring the experience to life.
Overhead, dozens of suspended fish forms are arranged to mimic the flow of a swimming school of fish, viewable clearly from the top as a cohesive organic pattern. With clever lighting, these mobile elements cast shifting shadows onto the booth below—creating a calming, underwater-like atmosphere that captures attention and stirs curiosity.
By combining economic material choices with thoughtful lighting design, the booth achieves a balance of simplicity and sophistication. It allows visitors to engage with the brand not just through visuals, but through a subtle emotional experience—reminding them that even simple forms, when guided by creative direction, can tell powerful stories.
Large-Scale
This booth design maximizes a large-scale exhibition space to showcase a diverse range of LG’s product innovations across multiple categories. The overall concept focuses on creating zoned experiences, allowing visitors to explore each product type in a setting that highlights its unique functionality and application.
Each zone—such as the Crop & Control Zone, Digital Marketing Station, and IT Zone—is carefully defined with clean architectural lines, brand-consistent color palettes, and interactive displays. These subspaces are not only visually distinct but also functionally immersive, offering hands-on opportunities for visitors to test, control, and interact with each product in a real-use scenario.
The use of minimalist white structures with bold accent lighting creates a modern and tech-forward atmosphere, reinforcing the brand's identity as an innovator in smart technology. Curved forms, integrated screens, ergonomic furniture, and precise lighting all contribute to a polished, professional environment that encourages engagement.
This booth exemplifies how a large footprint can be smartly divided into focused, engaging experience zones, delivering a journey that’s both intuitive and impactful—ensuring every product gets its moment in the spotlight while the brand message remains cohesive and clear.